This fall season Outclass opened its doors to the public through a flagship store. The store is located in Toronto’s up-and-coming Brockton Village, a vibrant community rich of makers and creators. It was important for the brand to plant its roots in a neighbourhood where there were like-minded businesses, as well as a community that supports locally made products.
Opening a retail storefront has always been a goal at Outclass, giving the brand an opportunity to showcase the line in its entirety and the ability to connect face-to-face with patrons.
Store inspiration was drawn from Scandinavian design, with a focus on minimalism and functionality. All of the racks, shelving units and tables are modular allowing the layout of the store to change over time. The store was designed in-house as a blank canvas, enabling the Outclass collections to be the focal point. At the back of the store is an open-concept office space that offers a behind-the-scenes look at the process of running a menswear brand.
Visit the Outclass Flagship at 1122 College Street in Toronto
Wed - Sat: 11:00 a.m. to 7:00 p.m.
Sun 12:00 p.m. to 6:00 p.m.